What's included

Every service, explained.

Everything below is included as standard on every Apex site. Underneath that are the optional add-ons you can bolt on whenever you're ready, and the extra marketing services available if you want to put a budget behind paid reach too.

Website Foundation Included as standard

Every site we build ships with the full list below, no upfront cost, live in 7 to 14 business days. There's nothing extra to pay to get any of this.

  • Professional branded website
  • Hosting & support
  • Organic SEO
  • Regular SEO enhancements
  • Click-to-call
  • Contact forms (WhatsApp/Email)
  • Mobile optimised
  • Google/Facebook reviews (link)
  • Before & afters slider
  • AI/GEO optimisation
  • Socials linked
  • Live in 7 to 14 business days
Add-ons

Bolt on, whenever you're ready.

None of these are required. They're there for when you want your site doing more of the work for you.

AI chatbot

Sits on your site around the clock, answers the questions customers usually call about and gathers their details before you've even seen the enquiry. Comes as standard on Growth.

Quote bot

An AI bot that prices a job for visitors on the spot instead of them waiting on a callback, using your own pricing rules. Comes as standard on Elite.

Google Business Profile management

Ongoing setup, optimisation and regular posts that keep your profile active and visible on Google Maps. Comes as standard on Growth.

Beyond the site

Want to put a budget behind it too?

These two are separate from the monthly plans above. They're paid ad management for businesses ready to spend on reach as well as on the site itself, priced around your ad budget rather than folded into a flat monthly fee.

Available on request · any tier

Meta ad lead generation

We build and manage Facebook and Instagram ad campaigns aimed at your target customer, pointing to a dedicated landing page built to convert rather than your homepage. Ad spend is set and controlled by you, management is billed separately from your monthly plan.

Available on request · any tier

Google PPC lead generation

Pay-per-click campaigns on Google Search put you at the top of results for the exact searches your customers are already typing. We handle keyword research, ad copy, landing pages and ongoing optimisation. Ad spend is set and controlled by you, management is billed separately from your monthly plan.

Not sure what you need yet?

Tell us about your business and we'll point you toward the right plan and the right add-ons, not just the most expensive option.