Traditional Plastering
17 pages across twelve West London areas
A plastering firm working right across West London needed a page for every area, not one page trying to claim all of them.
looking at. Plastering, rendering and repointing across West London.
An illustration of the Traditional Plastering layout. See the real thing at traditionalplastering.org
What they needed
Steve and his team work across a dozen West London areas, and plastering is a job people search for locally. One page trying to rank for twelve places tends to rank for none of them.
The other half of the problem was proof. Plastering is a before and after trade, and the old site had no way of showing the difference the work makes.
What we built
A page for each service and each area, with real before and after photography running through the site.
- 17 pages — a homepage, four service pages and twelve area pages
- Before and after sliders — built from the team’s own job photos, dragged to compare
- Four service pages — plastering and skimming, exterior rendering, brickwork repointing, painting and decorating
- Twelve area pages — one for each part of West London the team covers
- Custom domain — traditionalplastering.org, included in the plan
Areas with their own page
Traditional Plastering is online now.
Have a look at the real site, on the real domain, doing the real job.